In late 2002 the Ideal Brand was launched as a small family-owned startup in Lindon, Utah, beneath the shadows of the gorgeous Wasatch Mountains. The founders had a passion for helping people to achieve optimal health and wellness, and that’s been our driving force ever since. In 2014 IdealFit was born, built on the same principles of creating a high quality product designed to help women realize their ideal selves.Since then we’ve worked tirelessly to perfect our products and approach in order to be able to better serve those who have become part of our Fit Family, our customers! Behind countless hours of hard work and dedication to quality, we’ve become the #1 women’s nutrition company in the world. Despite our growth however, we’ve never forgotten who got us here-you! As such we’ve remained committed to being accessible, transparent, and customer service oriented from day one.